Membership Recruitment Feature

HLF's strategic intent is for the app itself to serve as a membership benefit — something that makes being a peer mentor more attractive and organizationally supported. A built-in recruitment feature directly serves this goal by giving peer mentors a frictionless way to invite new members, with the organization gaining visibility into recruitment activity per peer mentor. Tracking referrals enables coordinators to recognize top recruiters, feeding into the gamification and recognition strategy for v2. From an acquisition perspective, peer-to-peer recruitment typically yields higher-quality, longer-retained members than broadcast campaigns, making this a high-ROI feature relative to its implementation complexity.

The feature requires a recruitment_referrals table linking referring users to outcomes. The Flutter recruitment screen presents a simple call-to-action with a shareable deep link or referral code generated per user. Link generation is handled server-side via a Next.js API route that creates a short-lived referral token. Attribution is recorded when the referred individual completes registration and selects the same organization. The screen also includes static content about membership benefits, sourced from the External Link Service and editable by admins via the organization labels system. No payment or dues collection is in scope; the feature covers awareness and referral tracking only. Push notification triggers for referral conversion confirmation are a v2 enhancement.